Global search platform Lyst released their annual Year in Fashion report this week, which ranks the success of brands, trends, products, and celebrity influencers. Siting at the top of the platform�s list of most influential celebrities was Kylie Jenner, the world�s youngest self-made billionaire, followed by her sister, American television personality Kim Kardashian West.
To rank celebrities, Lyst �monitored the spikes in demand and social media mentioned generated by 50 global superstars during the course of 2018 by looking at search and sales responses to some of their most talked-about outfits,� according to the 2018 Year in Fashion report.
Jenner ranked at number one by driving over 2 million searches after sharing her Adidas tracksuits, Alexander Wang minidresses, Dior sunglasses, and Victoria�s Secret underwear on social media. Additionally, the pink mini dress that she wore for her 21st birthday party caused searches for �pink dresses� increase 107 percent within the next 48 hours.
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from The Inquisitr http://bit.ly/2R2HXZl
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